Our vision
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Our vision is simple; create innovative, nature based products that move consumers towards better health. Science is of the ultimate importance to us – it’s even in our name.
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How we started
Born out of a need for something real
In 2012, frustrated by the offerings created by most of the health and wellness market, Toni & Jeff Doidge co-founded ATP Science. It was born out of a need for something real, something free from all the hype and harmful ingredients, something that put results before excuses and firmly believed that nature indeed knows best.
More than a decade later in 2023, Toni & Jeff may have handed over the leadership of ATP Science, but their foundational beliefs remain. We continue to pursue innovative, nature-based products that move consumers towards better health. We remain committed to the naturopathic ethos that states “natures knows best” and real food is at the heart of everything we do. Science will never stop being of the utmost importance and we will always believe the proof is in the pudding… ATP Science products must work as stated.
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